What are intent signals on LinkedIn?

Intent signals are actions or facts that suggest someone may be ready to talk: they looked at you, follow you, wrote about the problem you solve, or work at a company hiring for a related role. They help you start with warm leads instead of a cold list.

Intent signals Spurly surfaces on LinkedIn

• Viewed your profile: people who already checked you out.
• Follow you or your company page: the audience that already knows who you are.
• Posting about your topic: people talking about the problem you solve; their authors can be imported.
• Hiring for a related role: companies with an open role have a need.
• Invited you: people who send you an invitation, which Spurly can auto-accept when their headline matches your keywords.

Each one becomes a list you can add to a campaign from the lead finder. Spurly does not score or rank people automatically.

General B2B signals

Beyond LinkedIn, sales teams also watch signals such as recent funding, leadership changes, new tools adopted or visits to a pricing page. These are general examples, and Spurly does not collect them.

Why they matter

People respond better when the message arrives for a reason. A signal gives you that reason and a better first sentence, which usually helps connection acceptance rate too. An AI SDR uses signals to decide who to reach first.