What is warm outreach?

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Warm outreach means contacting someone who already has some reason to recognise you, such as a profile view, a like on your post, a shared group or a mutual connection. Cold outreach has none of these.

Why warm usually works better

A warm contact has a reason to say yes. Acceptance and reply rates are typically higher, and you can open with the shared context instead of an introduction.

Warm sources on LinkedIn

  • People who viewed your profile
  • Followers of you or your company page
  • People who engaged with a post on your topic
  • People in the same group or event
  • Second-degree connections through someone you know

In Spurly, you can turn profile viewers and followers into an audience from the lead finder.

How to write to a warm contact

Mention the shared context in the first sentence and keep the ask small. For cold messages, see LinkedIn cold message structure.

Try it yourself

Spurly runs your LinkedIn outreach for you — find the right people, connect, follow up and reply from one inbox. 7-day free trial, then $24.99/month.

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