What is an AI SDR?
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An AI SDR (AI sales development rep) does the top-of-funnel work a human SDR does: it finds people who match your ideal customer profile, writes personalized outreach and follows up until they reply. Spurly is an AI SDR for LinkedIn: it finds high-intent leads that match your ICP, writes personalized messages with AI and follows up until they reply, while you approve every message.
What an AI SDR does
- Finds leads that fit your ICP, and ideally the warm ones, using intent signals.
- Writes outreach such as a connection note and follow-ups, personalized for each person.
- Follows up on a schedule and stops when the person replies.
- Hands over the conversation to a human.
AI SDR vs AI-assisted tools vs a human SDR
| Human SDR | AI-assisted tool | AI SDR | |
|---|---|---|---|
| Finds leads | Yes, by hand | You build the list | From your ICP and signals |
| Writes messages | Yes | Suggests text | Drafts them for approval |
| Follows up | Yes, as time allows | You trigger it | On schedule, around the clock |
| Takes the conversation | Yes | You | You |
AI SDR on LinkedIn
On LinkedIn the work is visiting profiles, sending connection requests, messaging after an accept and following up. Spurly runs these as campaigns and sequences from the cloud, 24/7, with quiet hours if you want them. Replies land in one inbox, and you can connect Claude through MCP to sort replies and draft answers, which you approve before they are sent. Spurly does not reply to leads on its own.
What to look for
- Signals: does it start from warm leads or only a cold list?
- Personalization: can you see and edit every draft?
- Approval: does anything go out without your say-so?
- Safety: are there limits per action, uneven gaps and a stop on reply? No tool can promise zero risk; see the safety page.
- Price: Spurly is one plan at $24.99 a month (₹2,499 in India); see pricing.
Frequently asked questions
Is an AI SDR the same as a chatbot?
No. A chatbot answers questions. An AI SDR does outbound work: it finds people who match your ideal customer profile, writes the outreach and follows up until they reply.
Can an AI SDR replace a human SDR?
It can take over the repetitive top-of-funnel work, such as finding leads, drafting messages and following up. A person is still needed for conversations, judgement and closing, which is why Spurly stops a sequence the moment someone replies and leaves the conversation to you.
Is it safe to use an AI SDR on LinkedIn?
No tool can promise zero risk. LinkedIn's User Agreement restricts automation, and LinkedIn can restrict an account at its discretion. Look for per-action limits, uneven gaps between actions, and a stop when someone replies, and read the safety page of any tool you consider.
Put your AI SDR to work
Spurly is an AI SDR for LinkedIn. It finds high-intent leads, writes personalized messages with AI and follows up 24/7 until they reply. 7-day free trial, then $24.99/month.
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