What is an ICP (ideal customer profile)?
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ICP stands for ideal customer profile: a description of the kind of company, and the kind of person within it, that gets the most value from your product and is most likely to buy.
What goes in one
- Company: industry, size, location, stage
- Person: job title, seniority, function
- Signals: hiring for a role, recent funding, topics they post about
- Disqualifiers: who you do not want to reach
ICP versus persona
An ICP describes the company type. A persona describes an individual buyer inside it. Outreach needs both, since you search by company traits and write to a person.
ICP in LinkedIn outreach
A tight ICP keeps your list small and relevant, which raises acceptance rate and protects your account. Turn your ICP into filters in the lead finder. Start with one sharp audience, not three loose ones.
Try it yourself
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