LinkedIn follow-up message templates
Last updated
Use these after someone accepts your request, or after a message that got no reply. Replace everything in [brackets]. Keep each one short enough to read on a phone without scrolling. The sequence logic behind them is in how to write a follow-up sequence.
1. First message after they accept
Thanks for connecting, [First name]. I help [role] with [problem]. Curious how you handle [specific thing] at [Company] today?
2. Gentle nudge, three days later
Hi [First name], bumping this in case it got buried. No worries if it isn't a priority right now.
3. Value add
[First name], thought of you when I saw this on [topic]: [link]. It covers [one-line takeaway]. Hope it's useful.
4. Question-led follow-up
Quick question, [First name]: when your team does [task], what's the part that takes the most time? Asking because we've been working on exactly that.
5. Light proof point
Hi [First name], we recently helped [type of company] cut [thing] by [honest number or result]. If [problem] is on your radar, happy to share how.
6. Offer a smaller step
No need for a call. If it's easier, I can send a two-line summary of what we do and you can tell me whether it's relevant.
7. Polite close
I'll stop here so I don't clutter your inbox, [First name]. If [topic] becomes a priority, I'm easy to find. Wishing you a good quarter.
8. Re-engage after a few weeks
Hi [First name], it's been a while. Saw [recent news or post from them] and thought it was worth a note. How's [project] going?
What to avoid
Don't paste the same text in every step, and don't pretend a follow-up is a reply ("Re: our chat"). Do not keep following up after a clear no.
Frequently asked questions
How many follow-ups should I send on LinkedIn?
Most sequences work with a first message after they accept, then one or two follow-ups spaced a few days apart. After that, stop. More than three messages with no reply tends to hurt more than it helps.
How long should I wait between follow-ups?
Three to five days is a common gap. Anything faster feels pushy, anything slower and they forget who you are.
What should happen when someone replies?
The scripted messages should stop. In Spurly, a sequence stops for a person as soon as their message is the latest in the thread.
Try it yourself
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