What is lead enrichment?
Last updated
Lead enrichment is the process of adding information to a lead you already have so you can target and personalise your outreach. A lead that starts as a name and a profile link becomes a person with a title, a company and other details.
Why it matters
Messages that mention a person's role, company or recent activity get more replies than generic ones. Enrichment makes that possible at scale, without opening every profile by hand.
What gets added
Typically a headline, current company and role, location and other public profile details. What is available depends on the source and on what the person has made public.
In Spurly
Each lead moves through queued, enriching, enriched or failed, so you can see which ones are ready to use in a message. A failed lead can be retried. Read more on the lead finder page and in the outreach guide.
Try it yourself
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